How a Business Blog Can Boost Your Credibility Factor By Denise Wakeman

When creating a business online it is extremely important to build and market your online brand. In fact, if you have a business, it is a necessity in this day and time to be online with that business, no matter what your business is, because that is where people are going to find information. And the first step in marketing your business online is creating your online brand. This is what starts you off on the right foot in gaining credibility.

One of the best ways to create and to monitor your online brand is by creating a business blog. What it does is it helps you establish your credibility by demonstrating your expertise, and it helps boost your visibility in your niche, which helps you become known. And the more visible you are, the more credibility you actually have, because when people see you everywhere, they think: oh, this person knows what they're doing; they're an expert in what they're doing, so I believe them.

Now of course, it does boil down to what you're putting out there too. You have to make sure that what you are putting on your blog is excellent content, that it reflects what you do for a living, and you are providing ways for people to contact you and get more information.

Keep in mind that a blog is a place to share and to go deep into what you do so people get a better sense of who you are. And by doing that you're constantly demonstrating your expertise, you are establishing yourself as a thought leader in your field. This helps build trust with that community of readers who then very often become fans of what you do.

A fan is much easier to convert to a client or a buyer, so you want to make sure you're controlling the conversation about you, and the best way to do that is on a blog, because it's your content put out on your schedule about your expertise, and all of that is going to build this body of content that gives you massive visibility and credibility.

It is a process and yes it can take some time to complete and begin seeing results, but once you do you will continue to reap the benefits in your business for years to come. One of the pros of the Internet being a "forever" forum where information is permanent once put out there is that you can benefit from your information being available for all time. This will help to strengthen you brand and build your business in the long term.

Increase Blog Traffic - Are These 3 Video Mistakes Stunting Your Blog Traffic? By Keith Goodrum

Videos have become an important blog traffic strategy, and shows no signs of slowing down. There is a lot of people flocking to online video sites like YouTube, Revver, Google Video and bloggers have taken noticed. In fact, YouTube has become the 3rd most visited site on the Internet today.

You can and should include videos in your blog and take advantage of the huge amount of traffic these site attract. This has become too important of a medium to ignore. So, get in there and grab your share of the traffic pie.

But, before you jump in and start throwing your videos all over the place; you should check out the 3 biggest mistakes being made by some bloggers. Here are the mistakes, and what you can do to correct them:

Only placing videos in one or two sites - Many people only use the grand daddy of these sites... YouTube. Now it is smart to be there, considering how many people visit this site everyday. But, many ignore all the other sites, and the traffic they could provide.

What to do to correct this - There are several sites out there that will distribute your video to many video websites at one time. The free version is Tube Mogul and the paid is Traffic Geyser. Traffic Geyser will charge you a monthly fee to use there service. But, if you are on a budget Tube Mogul will upload to most of the major players.

Using only screen capture recordings - Many people like to use screen capture recordings. It is a great way to demonstrate things your are doing on your computer screen. The problem comes is when this becomes the only way
What to do to correct this - Get your face on camera. It's important to get your face on camera. People are use to watching talking head, and like to connect a face to the voice.

Leaving out contact information - If you watch enough videos you will notice many people leave out contact information. It's not easy to find their websites, usually requiring you to look long and hard. Sometimes, you can't even find this information. This make is tough to attract traffic to your blog if you are missing this information

What to do instead - Get your blog URL in as many places a possible. Add it to your profile page, subscriber page and on every video. One place many people over look to add a URL is in the description page.

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